Basic Franchise Model

Defence Coach members are enrolled to the Defence Coach Tracking System were their progress and rewards are tracked.

Session attendance and defence improvement is recorded and rewarded to both coaches and members, giving credit and progress points.

Coaches are licences to teach based on the level of Defence Set that they can coach in a session.

Qualified personal and sports trainers need to pass a licencing course held by an appropriately licenced coach of a higher level.

Non qualified coaches are not supported by Defence Coach and their members will not be recognised as learning a proven self defence system with Defence Coach.

Coaching course requirements are reduced if a coach has attended the defence set classes by another higher level coach.

Non member coaches and students will not be eligible for points and not progress in Defence Coach levels.

Franchise Benifits


Franchise membership offers opportunity for your business to expand in a proven direction.


There is a quick payback on franchise membership fee.
Franchise buy-in involves a fee that is paid for attendance to training.


You membership as a franchisee means you have access to a system and syllabus so your effort and creativeness can be spent on your business.


Franchise have access to support systems and regular reviews for members and coaches.

Franchise Offer
Exciting new sports coaching concept in the fast growing coaching industry
All workouts and startup support provided by the founders
Very simple business to run with no previous business or wellness experience required. But experience preferred.
Excellent training and support provided by a team with over 30 years of experience
Low initial investment with excellent recurring income through our affiliate model
Proven business model ready to fill a growing demand in the market
A unique business founded by Defence Coach
Defence Coach is a unique Australian founded coaching concept first opening in the Bendigo, Victoria, Australia in September 2004
Your members:
- Option of casual or membership
- Fees collect via your system or ours
- Reward system and progress tracking included
- Session planner coming soon
Your gym:
- No set session numbers
- Integrated payment system coming soon
- Early adopters will benefit from special offers
The technology:
- Simple online booking
- Industry leading software
- Cloud based technology to keep you updated at all times
$500 - $12,000 - A turn-key total investment (costs varies on coach current skill level obtainable)
We are looking for those who would like to work for themselves, but not by themselves
We are keen to enter discussions with individuals or organisations who are committed to be involved in the business model with high potential
Locations available across Australia (and overseas if you want) - enquire now!
For more information please contact us on email at


Become a Defence Coach

Defence Coach is looking to expand into new areas.
Our training and delivery program has room for new Defence Coaches.
To sign yourself or your club up as a Defence Coach
just click the button...